True Connections – Kobo eBook

The visitor on your website is a person. Treat them like one.

Most conversion advice ignores this fact, instead treating visitors like targets, the page as something to optimize, and the conversion as the end of the story.

None of that is true. There’s a human behind every click, and the conversion is the start of every interaction that follows. The companies that understand this build something more valuable than transactions: relationships.

True Connections is a human guide to conversion rate optimization. Marty Greif, CEO of SiteTuners, draws on more than two decades of experience to reveal the three questions every visitor asks about every page:

• Am I in the right place?
• How do I feel about this?
• What am I supposed to do here?

Once you understand how well your site answers these questions, you can use this insight to craft a digital presence that builds relationships that last beyond ‘time on page’.

True Connections moves step by step through the sales funnel, revealing the psychology of trust and the discipline of testing along the way.

It confronts the manipulation tactics that produce short-term gains and long-term damage. It explores the post-conversion experience that turns customers into fans. It closes with a practical diagnostic playbook you can apply to your own business, whether a startup, SaaS company, eCommerce store, professional services firm or lead-generation business.

You’ll be given the tools to analyze your site and fix what matters, in the right order, for the right reasons.

The visitor is a person. The relationship is the asset. Everything flows downstream from there.