Operations Management in Platform Supply Chains 4: Performance Evaluation and Decision-Making Optimization – Hardcover

The open access book develops a novel framework for platform-based supply chains by combining performance evaluation, behavioral modeling, and decision-making optimization. It systematically integrates sustainability, fairness, and consumer psychology into efficiency analysis, offering perspectives that are rarely addressed in traditional supply chain research. By grounding theoretical models in diverse real-world cases, the book provides actionable and data-driven insights to enhance platform governance and operational efficiency. Moreover, it incorporates advanced methodologies such as data envelopment analysis and behavioral game theory, ensuring both academic rigor and practical applicability. This unique combination equips researchers, practitioners, and policymakers with valuable tools to improve decision-making and drive sustainable growth in platform-based ecosystems.