A Multimodal-Experimental Approach to Data Visualisation: Embodying Information – Hardcover

Drawing on an interdisciplinary perspective, this volume offers a new theoretical paradigm of best practice in data visualization. While traditionally work in this field has often framed engagement with data visualization around a computational theory of mind, Dick demonstrates how a multi-layered interdisciplinary approach, mobilised within an embodied theory of cognition, may offer a more nuanced way of achieving design effectiveness.

The book foregrounds audience affect, rather than communicative efficiency, as the organising principle of design, presenting an approach that incorporates metaphor, modality and myth (or storytelling) as layered, foundational concepts. These concepts are explored through a mixed methods approach, that includes ethnography, visitor studies, pedagogic methods, and case studies.

This volume will appeal to scholars interested in visual communication, graphic design, data journalism, and higher education.